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Buyer Guides · Los Cabos

What I Can Actually Negotiate — and What I Can’t

Every agent will tell you they negotiate well. It is the easiest claim to make and the hardest to check. So instead of adjectives, here are three closings with the same client over several years, and what actually moved the price in each one.

By Marvin Landa, RE/MAX Cabo Sanctuary · Reviewed September 11, 2026

The numbers

PropertyAskingClosedDifference
Condo, Puerta del Sol (Cabo del Sol)$650,000$500,000−$150,000
Lot, Cabo del Sol$599,000$525,000−$74,000
Second lot, Cabo del Sol$695,000 re-listed$575,000−$120,000

That client started as a rental client years earlier. He is a friend now. That is usually how this works: the first transaction is small and the relationship is what compounds.

What moved the price was not toughness

People imagine negotiation as pressure. In this market it is mostly two things: knowing what the seller actually needs, and being the buyer who is certain to close.

On the first lot, the sellers had a problem of their own — an unresolved assignment of rights that threatened to stall everything. It was not my side’s problem to fix. I helped fix it anyway, so my client could close quickly and so the sellers could get out from under it.

That is the entire reason the third transaction happened the way it did.

The third one, where the market moved first

My client mentioned the second lot to a friend of his. I showed it to him. He liked it, and then he waited — more than a month.

In that month the first lot sold and the market heated up. The seller re-listed the remaining lot at $695,000, up from the $599,000 it had originally been offered at. By the time my new buyer was ready, there were already two competing offers on the table: $650,000 and $635,000.

We offered $575,000 and got it.

Not because anyone did me a favour. Because of two things:

One, I had credit with the listing agent. He knew from the previous transaction that when I say a deal will close, it closes — and that if a problem shows up on his side, I am not going to use it as leverage. In a market this small, that reputation is worth more than a higher number from someone unproven.

Two, I made an argument the seller could accept. I told the agent plainly: let us close one lot low and the other one near where you originally listed it — not near what the bubble pushed it to. The lot had been offered at $599,000. We closed at $575,000, which is $24,000 under the seller’s own original asking price. The $695,000 was never the real number; it was the spike.

The seller got essentially his price, quickly, from a counterparty he had already seen perform. The competing offers were higher and less certain, and they were bidding against a price that the market had invented three weeks earlier.

What this costs the buyer who waits

I want to be honest about the other half of that story, because it did not come free.

I told that buyer the market was heating up. He took more than a month anyway. In that month the lot he was looking at went from $599,000 to a re-listed $695,000, and two other buyers appeared who were willing to pay well above the original asking price.

He still did well — $575,000 was a good outcome. But it was a good outcome rescued by a relationship, not one produced by his timing. If the listing agent had been someone I had never worked with, that lot closes at $650,000 and my client is not in it.

Hesitation is not free. It is just that sometimes someone else absorbs the cost for you, and you never see the invoice.

So what can I actually negotiate?

  • Price against a seller’s real reference point — what they listed at, what they paid, what they need — rather than against whatever number the market shouted last month. Yes, often.
  • Terms, timing and certainty. Almost always, and this is where most of the value is hiding.
  • Problems on the other side of the transaction, when fixing them is what unblocks my client. Frequently, and it is the least visible part of the job.
  • A seller who has no reason to move. No. If the property is priced right and the seller is patient, there is nothing to negotiate, and I will tell you that instead of wasting three weeks proving it.

Cabo del Sol is a master development; Puerta del Sol, Brisas, Four Seasons, Cove Club and Las Posadas are sections inside it, and in the MLS they all fall under the Cabo Corridor.

“Don't choose the agent who claims to be the best. Choose the one who gets the best for you.”

Contact

RE/MAX Cabo Sanctuary Plaza de la Misión, Local 7, No. 1769
Boulevard Antonio Mijares
San José del Cabo, BCS, CP 23400

+52 624 266 1226
info@mlrealtor.com.mx

Office · Mon–Fri, 9:00 AM – 5:00 PM · Sat, 9:00 AM – 2:00 PM
Marvin, daily on WhatsApp · 7:30 AM – 10:30 PM PST

RE/MAX Cabo Sanctuary

Marvin Landa Olivares
Sales Associate at RE/MAX Cabo Sanctuary
LIC-RAPIBCS-AI-3690
Each Office Independently Owned and Operated

Equal Housing Opportunity
Cabo San Lucas office
Callejón Cabo San Lucas y 12 de Octubre, S/N, Int. 402
Col. Matamoros, C.P. 23468
Cabo San Lucas, Los Cabos, Baja California Sur, México

All prices are in U.S. Dollars. Peso figures are indicative: under Article 8 of the Monetary Law, the amount recorded in the deed is the peso equivalent at the official exchange rate on the payment date. Read the full NOM 247 notice.

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